HEAVY HITTERS™ ATTORNEY ADVERTISING BLOG

Understanding your personal injury legal marketing funnel to attract more clients

A “marketing funnel” is an often-used term in the marketing world. It is a way to describe the stages of a prospect’s path from his first interaction with a brand to the ultimate goal, gaining the conversion.

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Court rules in N.C. on scope and enforceability of liability waivers

Have you ever wondered just how effective a liability waiver is? One such ruling on a waiver was recently made by the United States District Court for the Middle District of North Carolina in the case of Thackurdeen v. Duke University.

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The benefits of creating an Instagram Story

An Instagram Story is a feature which allows the user to post photographs and videos that disappear after 24 hours. In this article, we will explore how you, as a personal injury attorney, can benefit from posting your own business story.

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Accident reconstruction of a personal injury accident

Accident reconstruction of a personal injury accident is needed in several different scenarios. Accident reconstructionists are used for personal injury cases, insurance fraud investigations, civil or criminal reconstruction, and proving or...

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U.S. Consumer Product Safety Commission recalls Allura children’s sleepwear

The U.S. Consumer Product Safety Commission recently recalled Allura brand children’s sleepwear due to a violation of federal flammability standards stating they failed to “meet the flammability standard for children’s sleepwear, posing a risk of...

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Getting more Google reviews for your personal injury firm with neuroscience

We’ve discussed the importance of Google reviews for the success of your online personal injury presence. Not only can negative Goggle reviews really hurt your reputation and your business, but the lack of any reviews can as well. Google reviews...

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Blog ideas for personal injury lawyers

If you write your own personal injury blog for your law firm, you might encounter writer’s block. With this in mind, here are a few blog ideas to help get your creative juices churning.

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How three current trends may affect your personal injury law practice

There are three current trends that may affect your personal injury law firm practice. They are new technology, market consolidation and downward pricing pressure. If these factors are affecting your bottom line, what should you do about it?

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Defining “acute compartment syndrome”

Many accident victims suffer from “acute compartment syndrome,” a very painful complication that can occur after a serious injury. It involves the fascia, the tough muscles that surround the muscles, blood vessels and nerves of your arms and...

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Dispelling misconceptions about personal injury claims

Many people involved in a personal injury accident have a lot of misconceptions about personal injury claims. As personal injury attorneys, you may want to turn some of your marketing attention towards dispelling these myths through social media...

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"Calling GROUP MATRIX was one the best decisions I have ever made. That was 20 years ago!"

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