HEAVY HITTERS™ ATTORNEY ADVERTISING BLOG

The Hammer

You head to the hardware store to buy a hammer. Low and behold there are two choices, the Name Brand and the “house” brand. You pick up the Name Brand. It’s nice and heavy. The handle is varnished hardwood and the head of the hammer is finely...

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CREATIVITY - WHEN DOES LIGHTNING STRIKE?

Is great creative really as random as a bolt of lightning? Not at all.

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The winning feature of a Law firm Website - How video can help you sign new clients today

How do I increase traffic to my law firm’s website? What will give me the greatest ROI for my digital advertising? What is the best way to increase leads and convert clients through the internet?

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Liar, Liar Numbers on Fire

There has been a lot of “emphasis” is some circles about Posting and number crunching. POST BUY ANALYSIS is promoted as the way to evaluate a buy. But where do these numbers come from?

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Is your legal marketing falling through the cracks?

INSTRUCTIONS ON HOW TO SAY... NOT ME! 

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Why I hate zeros

After clearing my desk last night it has happened again. My “workspace” has been deluged with numbers. 35%, 5 out of 10 prefer, only 23,000 in this demo, number blah, number blah and more number blah. The numbers pile up, one on top of the other...

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The Christmas Bye Bye

I’ll never forget the phone call.

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THE LIE DETECTOR & THE PERSONAL INJURY TV AD

The Sun was bright but the window shades were down giving the small room a dark and gloomy pale. As he opened the door he immediately focused on the “chair”. You know the kind, grey metal, armless, with a worn green vinyl seat typical of a...

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HELP YOUR FIRM RANK ON GOOGLE | 4 SEO MYTHS OF LEGAL MARKETING

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Caesar's Refrain

It was a light snow outside, the sort of fluffiness you’d hope for on a day or two before Christmas. Inside the law firm’s office party was going strong. There was a lot of laughter and liquor. In one corner Mary Witherspoon and attorney GB Jones...

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DO YOU HAVE A QUICK QUESTION?

OUR CLIENTS SAY

"In my humble opinion, you need to put that ad down as one of the most effective call generators we have run. We have opened ### cases this week..."

"When we investigated changing the direction of our firm, GROUP MATRIX was the first we called. We never looked back."

"Record month! Hitting all cylinders. My office can take in ### a week and be exhausted. We will hit ### this week, or more. I don’t know what we are doing..."

"That’s right – during my vacation the office took in ### new cases!! Our previous high was ### last July – thank you guys so much!! My competition has to be..."

"I am pleasantly SHOCKED by the results!"

"Calling GROUP MATRIX was one the best decisions I have ever made. That was 20 years ago!"

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OUR RESULTS CAN BE YOUR RESULTS

Web Grew from 6 cases to over 80 cases per month! Keep reading

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The Right Player for the Right Game