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Richard Sackett

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The Hammer

April 28, 2017 | by Richard Sackett

You head to the hardware store to buy a hammer. Low and behold there are two choices, the Name Brand and the “house” brand. You pick up the Name Brand. It’s nice and heavy. The handle is varnished...

In Attorney Advertising

CREATIVITY - WHEN DOES LIGHTNING STRIKE?

March 31, 2017 | by Richard Sackett

Is great creative really as random as a bolt of lightning? Not at all.

In Attorney Advertising

Liar, Liar Numbers on Fire

November 29, 2016 | by Richard Sackett

There has been a lot of “emphasis” is some circles about Posting and number crunching. POST BUY ANALYSIS is promoted as the way to evaluate a buy. But where do these numbers come from?

In Media Buying, Post Buy Analysis

Is your legal marketing falling through the cracks?

October 13, 2016 | by Richard Sackett

INSTRUCTIONS ON HOW TO SAY... NOT ME! 

In Attorney Advertising

Why I hate zeros

September 13, 2016 | by Richard Sackett

After clearing my desk last night it has happened again. My “workspace” has been deluged with numbers. 35%, 5 out of 10 prefer, only 23,000 in this demo, number blah, number blah and more number...

In Attorney Advertising
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