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THE TRUMP EFFECT ON LAWYER ADVERTISING

January 25, 2016 | by Group Matrix

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Benefits of Blogging for your Business

January 19, 2016 | by Group Matrix

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5 New Year's Resolutions for 2016

January 4, 2016 | by Group Matrix

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Premium Brands

November 2, 2015 | by Group Matrix

Building Premium Brands Requires Premium Creative in Premium Programming.

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RADIO ROCKS

October 26, 2015 | by Group Matrix

For the last 10 years, my job at Group Matrix has been to help Personal Injury firms grow their practices through attorney advertising. My role is pretty straightforward: make the phone ring for our...

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Why is Your Door Locked?

October 19, 2015 | by Group Matrix

Is your door open or closed?

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The Disappearance of the Yellow Pages

October 12, 2015 | by Group Matrix

Things That Disappear Into the Night-

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TV Advertising is NOT Dead

October 5, 2015 | by Group Matrix

TV Advertising is dead. At least, that’s what people were telling me when I got into TV 15 years ago. That’s what people keep telling me. Tivo and the Internet are going to make TV ads obsolete.

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Notable Quotables from Richard Sackett…

September 28, 2015 | by Group Matrix

In 1977, Bates versus the Supreme Court of Arizona made it permissible for attorneys to advertise. In 1977, Richard Sackett made attorney advertising profitable.

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Branding vs. Direct Response for Personal Injury Advertising Firms:

September 18, 2015 | by Group Matrix

We often get asked, “Which of your Personal Injury television ads have been most successful?” Response for a Personal Injury TV campaign depends on many factors:

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