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AAA reports nearly 10% of all car crashes caused by drowsy driving

February 26, 2018 | by Sharon Bowles

A recent study by the American Automobile Association (AAA) shows that nearly 1 in 10 car crashes are a result of a drowsy driver and cause eight times more serious accidents.

In Attorney Advertising, lawyer marketing

How content marketing can boost your personal injury law practice

February 25, 2018 | by Sharon Bowles

Content marketing is a very important part of online marketing for personal injury attorneys, but before I explain all of the options, let’s talk first about what it is.

In Attorney Advertising, lawyer marketing

Facebook changing newsfeed priorities and will likely affect business brands

February 2, 2018 | by Sharon Bowles

Facebook recently announced new plans on how they are going to prioritize their newsfeeds. Standard brand and business content might take a real hit, as more posts from friends and family will be...

In Attorney Advertising, lawyer marketing, legal marketing

What is a “podcast” and can it help your personal injury firm?

January 24, 2018 | by Sharon Bowles

One of the digital media world’s newest offspring is the “podcast”. The word, attributed to Ben Hammersley in a 2004 Guardian newspaper article, came about as follows: the “pod” is borrowed from...

In legal marketing

Tips on how to market your small personal injury law firm

January 10, 2018 | by Sharon Bowles

A lot of small personal injury law firms feel at a disadvantage when competing with well-capitalized law offices. The large firms have more money to spend on advertising, have more resources and are...

Neuromarketing: Getting into the minds of your target audience

January 9, 2018 | by Sharon Bowles

Heart rate, eye tracking, galvanic skin response, facial coding, MRIs...sounds all very medical and scientific. It is! Welcome to the world of neuromarketing.

In Attorney Advertising

What can we do about the increase of fatalities due to distracted driving?

January 9, 2018 | by Sharon Bowles

We know there are distracted drivers out there in record numbers causing accidents. Distracted driving can stem from putting on make-up, changing a radio station, using a navigation system, eating,...

In Attorney Advertising, legal marketing

How to safely drive on the road with commercial vehicles

January 8, 2018 | by Sharon Bowles

The Federal Motor Carrier Safety Administration (FMSCA) reports that there were 480,000 truck and bus accidents in 2016. Although the number is less than that of the overall number of car crashes,...

In legal advertising

If you ride a motorcycle, check your uninsured driver provision

January 8, 2018 | by Sharon Bowles

If you ride a motorcycle and are hit by an uninsured driver, you may think the uninsured driver provision of your own car insurance will cover your damages. Maybe. It is going to depend on how the...

In Attorney Advertising, lawyer marketing, motorcycle

Determining a traumatic brain injury after a personal injury accident

January 8, 2018 | by Sharon Bowles

Personal injury attorneys who represent clients who suffered a traumatic brain injury (TBI) say these cases are very emotional for all. Although TBIs can be mild or moderate, a severe TBI can change...

In Attorney Advertising
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