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Why is Your Door Locked?

October 19, 2015 | by Group Matrix

Is your door open or closed?

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The Disappearance of the Yellow Pages

October 12, 2015 | by Group Matrix

Things That Disappear Into the Night-

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TV Advertising is NOT Dead

October 5, 2015 | by Group Matrix

TV Advertising is dead. At least, that’s what people were telling me when I got into TV 15 years ago. That’s what people keep telling me. Tivo and the Internet are going to make TV ads obsolete.

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Notable Quotables from Richard Sackett…

September 28, 2015 | by Group Matrix

In 1977, Bates versus the Supreme Court of Arizona made it permissible for attorneys to advertise. In 1977, Richard Sackett made attorney advertising profitable.

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Branding vs. Direct Response for Personal Injury Advertising Firms:

September 18, 2015 | by Group Matrix

We often get asked, “Which of your Personal Injury television ads have been most successful?” Response for a Personal Injury TV campaign depends on many factors:

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Being Treated Wrong Vs. Right by Your Legal Marketing Company

April 28, 2015 | by Andre Eble

Have you ever gone to the drive-through and ordered a cheeseburger, driven away only to realize you have gotten a hamburger? You paid for a cheeseburger!! What do you do? Go back or just suck it up...

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Competitive Markets And The Value Of You

April 27, 2015 | by Group Matrix

The good old days. Where did they go? What happened to the days when just saying our name and phone number on Television a few times would fill our day with new clients? Long gone. Today, clients are...

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How To Spend Your Advertising Money Wisely And Create Sustained Profits for Your Legal Marketing Campaign

April 27, 2015 | by Andre Eble

Welcome to “How to spend your advertising dollars wisely and create sustained profits” Okay, who’s the best attorney in the room, please raise your hand. Well that’s what the public wants to know and...

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Expert Law Marketing Advice: How Most Attorney Advertising Campaigns Fail

February 5, 2015 | by Group Matrix

Each week, I sit in on at least one phone call with an attorney who is looking to retain our services. The calls almost always go the same way. We talk about:

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The Who, What, When, Where, Why & How of Attorney Advertising

January 26, 2015 | by Group Matrix

In this technological age it is becoming harder and harder each day to decide when, where, how and why to market your business.

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