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Understanding your personal injury legal marketing funnel to attract more clients

August 28, 2018 | by Sharon Bowles

A “marketing funnel” is an often-used term in the marketing world. It is a way to describe the stages of a prospect’s path from his first interaction with a brand to the ultimate goal, gaining the...

In Attorney Advertising, legal marketing

Tips on how to attract more clients to your personal injury law practice

July 16, 2018 | by Sharon Bowles

Personal injury law firms come in all sizes – from large and long-established law firms to new sole proprietors. However, all have the same goal; how to attract more clients.

In Attorney Advertising, lawyer marketing, website

How improper braking can cause truck accidents

February 26, 2018 | by Sharon Bowles

Most truck drivers are very well-trained in all aspects of their trade. However, there are times when a trucker improperly brakes and causes an accident.

In Attorney Advertising, lawyer marketing

AAA reports nearly 10% of all car crashes caused by drowsy driving

February 26, 2018 | by Sharon Bowles

A recent study by the American Automobile Association (AAA) shows that nearly 1 in 10 car crashes are a result of a drowsy driver and cause eight times more serious accidents.

In Attorney Advertising, lawyer marketing

How content marketing can boost your personal injury law practice

February 25, 2018 | by Sharon Bowles

Content marketing is a very important part of online marketing for personal injury attorneys, but before I explain all of the options, let’s talk first about what it is.

In Attorney Advertising, lawyer marketing

Facebook changing newsfeed priorities and will likely affect business brands

February 2, 2018 | by Sharon Bowles

Facebook recently announced new plans on how they are going to prioritize their newsfeeds. Standard brand and business content might take a real hit, as more posts from friends and family will be...

In Attorney Advertising, lawyer marketing, legal marketing

Neuromarketing: Getting into the minds of your target audience

January 9, 2018 | by Sharon Bowles

Heart rate, eye tracking, galvanic skin response, facial coding, MRIs...sounds all very medical and scientific. It is! Welcome to the world of neuromarketing.

In Attorney Advertising

What can we do about the increase of fatalities due to distracted driving?

January 9, 2018 | by Sharon Bowles

We know there are distracted drivers out there in record numbers causing accidents. Distracted driving can stem from putting on make-up, changing a radio station, using a navigation system, eating,...

In Attorney Advertising, legal marketing

If you ride a motorcycle, check your uninsured driver provision

January 8, 2018 | by Sharon Bowles

If you ride a motorcycle and are hit by an uninsured driver, you may think the uninsured driver provision of your own car insurance will cover your damages. Maybe. It is going to depend on how the...

In Attorney Advertising, lawyer marketing, motorcycle

Determining a traumatic brain injury after a personal injury accident

January 8, 2018 | by Sharon Bowles

Personal injury attorneys who represent clients who suffered a traumatic brain injury (TBI) say these cases are very emotional for all. Although TBIs can be mild or moderate, a severe TBI can change...

In Attorney Advertising
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