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Waymo testing self-driving cars without backup drivers

January 7, 2018 | by Sharon Bowles

I’m just not sure what to think about this yet. Waymo, Google’s self-driving car development arm is testing autonomous cars, without having any backup drivers inside the vehicles. They are testing...

In Attorney Advertising, self driving cars, legal marketing

Why branding your personal injury law firm is so important

January 7, 2018 | by Sharon Bowles

The very worst law office scenario is waiting for the phone to ring. If you’re phone isn’t ringing off the hook, then you might consider your legal marketing strategies, especially if you don’t have...

In Attorney Advertising, lawyer marketing, legal advertising, branding

Could self-driving cars really create idyllic city streets?

January 7, 2018 | by Sharon Bowles

Can you imagine a world where the roads are only populated by self-driving cars? Some experts project that autonomous cars will be standard by 2030. With this unlikely likelihood of self-driving cars...

In Attorney Advertising, legal advertising

A primer on understanding the basics of personal injury law

January 7, 2018 | by Sharon Bowles

You may never need to understand the basics of personal injury law, but if you are ever in an accident, you may need a quick lesson.

In Attorney Advertising, legal advertising, personal injury

Personal injury lawyers: Challenge the competition with these marketing tips

January 7, 2018 | by Sharon Bowles

The times have changed and legal marketing is not what it used to be. If you want the upper hand in competing with today’s new tech-savvy personal injury attorneys, as the CEO of a long-time lawyer...

In Attorney Advertising, lawyer marketing

IIHS releases list of 15 safest vehicles to drive in 2018

December 11, 2017 | by Sharon Bowles

There was some really good news announced recently: new vehicles are safer to drive than ever.

In Attorney Advertising

How small personal injury law firms can create hugely successful businesses

December 5, 2017 | by Sharon Bowles

In Attorney Advertising, lawyer marketing

The Hammer

April 28, 2017 | by Richard Sackett

You head to the hardware store to buy a hammer. Low and behold there are two choices, the Name Brand and the “house” brand. You pick up the Name Brand. It’s nice and heavy. The handle is varnished...

In Attorney Advertising

CREATIVITY - WHEN DOES LIGHTNING STRIKE?

March 31, 2017 | by Richard Sackett

Is great creative really as random as a bolt of lightning? Not at all.

In Attorney Advertising

Is your legal marketing falling through the cracks?

October 13, 2016 | by Richard Sackett

INSTRUCTIONS ON HOW TO SAY... NOT ME! 

In Attorney Advertising
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